London Pro Builders
Family-run builder, London, UK
A cross-section of a London terraced house that builds itself service by service as the visitor scrolls.
Video tour, 2:08. The site is in British English, made for a client in London.
Context
A family-run builder in South East London doing extensions, kitchens, bathrooms and gardens in terraced homes.
Challenge
People renovating a home in London decide who to trust before they ever pick up the phone. The old site used stock photos and didn't show the real work.
Direction
Written in British English, the way clients there search and talk. Every project is shown with the company's own photos and videos, no stock images.
Solution
A cross-section of a terraced house that lights up the part each service covers, before and after from the same angle, the real build footage to drag from start to finish, and a quote request that lands in the owner's WhatsApp already written.
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