Future Vision
Construction company, Kuwait
The 60-degree angle of the logo became the language of the whole site, in Arabic and in English, each written for its own reader.
Video tour, 2:43. The site is in Arabic and English, made for a client in Kuwait.
Context
A construction company in Kuwait handling residential and commercial projects, from the first drawing to handing over the keys.
Challenge
Their clients read Arabic and English. A site translated word for word sounds off in both languages.
Direction
Arabic comes first, right to left, and English has its own pages written the way that market speaks. The visual system comes from the angled bands of the logo, and a plumb line follows the scroll.
Solution
Projects shown with real site photos, a lens that explains each point in the photo, projects on a map of Kuwait, and a form that sends the full request to the company's WhatsApp.
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