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Data In-house

Farol

Maps businesses in a region using public sources and measures signals of their online presence, to decide where a sales conversation makes sense.

Structural illustration, not a screenshot
Problem it solves
Prospecting in the dark wastes time on businesses that have no problem to solve.
Who it's for
Our own use, in Dream Harbor's prospecting.
Where it stands
In use in Dream Harbor's prospecting.
Built with
  • Node.js
  • Playwright
  • Google Places
  • OpenStreetMap

What already works

  • Each business's website is opened in a real mobile browser, and whatever is broken gets recorded
  • Anything that couldn't be measured shows up as not measured, never as zero
  • Access keys to data sources kept on the server, never in the browser
  • Grouping by niche calculated on the fly from each business's public category

Linked to our Data work, where we build the same sort of thing for clients.

Get in touch

Could something like this make a difference to your business?

Tell us the problem. Sometimes it needs something like this, sometimes something far simpler.