JM Construtora
Construction company, Brasília
A hand-drawn cross-section of a building that lights up the part of the property each service covers and takes the client to the right page.
Video walkthrough, 2:18. The site is in Portuguese, built for a client in Brazil.
Context
A construction company in Brasília serving residential buildings, businesses and homes, with many different services.
Challenge
People with a problem in their property don't search for the name of the service. They search for the symptom, like a stain on the ceiling.
Direction
The property became the starting point. The client points to where the problem is, and the site shows who handles it.
Solution
Fourteen pages, nine of them one per service, each with a section of its own, and a construction site sign as the final call to action.
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