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Market intelligence In-house

Radar

Reads Meta's public Ad Library to follow competitors and offers, measuring how many ads each account keeps running over time.

Structural illustration, not a screenshot
Problem it solves
Knowing what the market is advertising takes hours of manual scrolling and leaves no history.
Who it's for
Our own use, in content and ad strategy.
Current stage
In internal use.
Built with
  • Node.js
  • Browser extension

What already works

  • A daily curve of active ads per offer, with the source of each data point recorded
  • A browser extension that filters the library by reading the data the page itself receives
  • It doesn't estimate ad spend, because Meta doesn't publish that data for commercial ads in Brazil

Related to our Data work, where the same kind of solution is built for clients.

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